Founded by Anthony Hassell Jr. of Memphis, Tennessee, VZEL was built on a lifelong ambition to turn a vision into reality. Shaped by his family and community, Anthony’s journey into fragrance began when he inherited a fragrance collection that sparked his passion for the art of scent. Driven by his entrepreneurial spirit, he sought mentorship from a master perfumer and immersed himself in the process of creating luxury fragrance. Through that journey, VZEL became an expression of identity and the pursuit of something greater. Created for the ambitious minded who strive to leave a lasting impression, each fragrance embodies a simple belief: ambition is not just what you pursue, but who you become along the way. VZEL. Simply Ambitious.